SUCCESS STORY
How Wizz secures conversations without slowing down the user experience
Wizz App is a social app built for Gen Z, designed to help people meet new people via chat, fast games, and casual real-time interactions.
With rapid growth reaching over 16 million users, the challenge quickly became maintaining a safe environment without compromising the fluidity of conversations.
In 2024, Wizz partnered with Bodyguard to strengthen its moderation and handle increasing complexity: informal language, Gen Z codes, and massive message volumes.
The challenge
In an environment where conversations are fast-paced, high-volume, and often ambiguous, Wizz needed to:
- Handle millions of messages in real time
- Understand informal language (slang, irony, exaggeration)
- Protect a young audience exposed to specific risks
- Maintain a smooth experience without over-moderating
The results
- 51% reduction in toxic messages within one year
- 47% increase in returning users
- 86% of users say they feel safe
- 810M+ messages processed each month
What this case study reveals
- How to moderate complex conversations in real time
- Why keyword-based approaches are no longer enough
- How to protect a Gen Z community without hurting engagement
Who this customer story is most relevant for
- Social platforms and community apps
- Trust & Safety teams
- Products with high message volume
- Gen Z environments: chat, gaming, social apps
We tested many tools.
Bodyguard built this solution with us, based on our specific challenges, and the depth of the classifications reflects that.
And when something doesn’t work, they’re just as involved as we are in solving it. That level of commitment is rare.
Alexandra Ryabova
Head of Operations
Bodyguard is an intelligent moderation and brand protection solution.
Our mission: secure your online spaces with AI that is simple, fast, and reliable.
- Detect harmful content in real time
- Protect your teams’ reputation
- Anticipate crises with precise alerts and analysis
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