// Case study
Safeguarding the champions: How Bodyguard protects PSG’s brand and boosts their social engagement
With a large and expanding online community, PSG chose Bodyguard in 2021 to safeguard its 23 accounts across multiple social networks. Delve into the details of this partnership.
Paris Saint-Germain (PSG) has transformed itself into a global sporting powerhouse, boasting not just a world-renowned football team, but also handball, judo, and esports divisions. Their dedication to excellence on the field, coupled with strategic investments, has propelled them to international stardom.
Recognizing the importance of fostering a strong online presence, PSG partnered with Bodyguard in 2021 to safeguard their social media accounts across major platforms like Facebook, Instagram, TikTok, Twitter, YouTube, and Twitch. This collaboration has proven instrumental in ensuring a positive and secure online environment for the club's ever-expanding digital community.
What this study reveals
- How to create a safe and engaging fan experience where toxicity isn't tolerated, but connection can thrive.
- How to mitigate fraudulent activity, spams and scam content that undermine trust and credibility.
- How to protect your community at scale, with moderation that adapts with follower growth.
Who is this case study for?
- Those looking to understand how to protect large, emotionally driven online communities without compromising fan engagement.
- How to ensure genuine engagement and user interactions can continue thrive.
- How Bodyguard moderation can significantly reduce chat toxicity while ensuring moderation is fair, balanced and transparent.
No sports organization today can afford the resources for manual moderation internally. Bodyguard’s main advantage lies in making our platforms more secure, providing peace of mind, and allowing us to focus on what matters.
Damien Mennechet
Head of Social Media at PSG
Bodyguard is an intelligent moderation and brand protection solution.
Our goal: to secure your online spaces with simple, fast, and reliable AI.
👉 Detect risky content in real time.
👉 Protect your reputation and your teams.
👉 Anticipate crises with accurate alerts and analyses.
Already chosen by brands, media outlets, and platforms that leverage trust as a growth driver.
💡 Want to see Bodyguard in action? It's right here!
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